ANTi blueprint project
exploring unconventional routes to happiness and success
Kickstarter Launch Strategy
Facebook & Instagram Ad Campaign
A Successful Launch
Kickstarter is a world unto itself, with its own set of rules and nuances. Thus, understanding the distinctions between successful and unsuccessful campaigns was vital in devising a winning strategy. To maximize the chances of success, we launched a well-timed pre-campaign on Facebook and Instagram, in conjunction with building an email newsletter list. These efforts paid off handsomely, resulting in a Kickstarter campaign that was funded 226% beyond its goal, and featured in the coveted "projects we love" section of Kickstarter.
From Covid Project to Published Book
What began as a simple LinkedIn post by Jon Weaver during the height of the first lockdown eventually evolved into a series of captivating video calls, culminating in a unique and inspiring book filled with remarkable stories. Through Jon's extensive network of talented individuals, readers discover that there is no one definitive path to success and happiness, but rather a multitude of possibilities. When Jon approached me to assist with the launch of his Kickstarter campaign, I was thrilled to lend my support.
